Like other fashion retailers, Zalando generates most of its revenue by purchasing stock and selling it on for a profit. This is achieved through economies of scale, which allows it to buy in bulk and offer competitive pricing. It also seeks to make the online shopping experience as inspirational as possible. This is done through detailed product information and fashion advice. It also offers free delivery and returns to minimize the number of customers returning ill-fitting clothing.
The multi-national eCommerce company was founded in Berlin, Germany and operates in Europe. Its platform-based marketplace business model enables customers to purchase products from various brands and merchants. Zalando’s Partner Program enables brands to sell on the site and offers them fulfillment services, access to consumer data, and a range of marketing tools. This allows brands to maximize sales while minimizing the risk of a bad customer experience.
Zalando’s business model has been praised by analysts for its focus on personalized shopping. The company caters to the needs of millennial consumers by providing them with a wide selection of fashion items that fit their body types. The website also features a detailed size guide that reduces the likelihood of returns due to ill-fitting garments. The company has also partnered with Save Your Wardrobe, a British company that helps consumers repair and clean their existing clothes. This could help reduce the amount of new clothing that Zalando purchases.
Petite girls, listen up: There are plenty of flattering and on-trend dresses available in petite sizes, thanks to the rising number of fashion brands designing and making clothes specifically for petite frames. From wedding guest styles by Reformation to holiday outfits from label Cosabella, there are so many options to choose from. And if you need more formal wear, look to Jennifer Lopez’s eponymous line for work-ready dresses and jumpsuits.
Another sustainable option for petite dress shoppers is Boohoo, which has hundreds of petite styles to choose from. From outerwear to pretty dresses for every occasion, the online retailer’s collection is curated for petite women with the latest trends and classics like denim and loungewear in mind. It’s also worth checking out its range of shoes, which include a variety of flats that look like high heels.
Alternatively, if you’re looking for a curated box of outfits delivered to your door, Zalando’s Stylebox service might be worth a try. The bespoke styling service will match you with a personal stylist who will handpick pieces that suit your wardrobe and lifestyle. The service includes delivery and returns, and duties and taxes are already included in the price of your order. You can find out more about the service and sign up on the Zalando Stylebox website.