The unicorn has long had a high commercial value as an enchanting symbol of beauty and magic. They are now found on everything from girls tights to jumpers, dresses and t-shirts. A recent analysis of t-shirt images by the BBC revealed that the unicorn has become one of the most popular animal motifs on girls’ clothing. They can be seen prancing across dresses, tees and even wet weather gear.
Unicorns first became fashionable in the 1700s and are thought to have inspired the painting The Fountain of the Four Rivers by Paolo Veronese. They were originally used as a religious icon, symbols of chastity and purity, but have since been adopted as a fashion accessory for both girls and boys. The resurgence of the unicorn in recent times has been attributed to three factors: an established cultural interest in something that combines with the current zeitgeist; celebrity endorsement and promotion; and a rapid rise of popularity on social media.
The fad has also been linked to a rise in female empowerment, particularly through the popularity of feminist memes. Unicorn-inspired clothing and accessories have been embraced by many young women, including many identifying as part of the LGBT community. This has triggered conversations about the importance of gender identity, especially for people who identify as non-binary and transgender.
While this infatuation with unicorns is a global phenomenon, there are also a number of troubling issues arising from the way in which they are being used in the fashion industry. In particular, some of the items being sold are unsuitable for little ones and may not comply with European Union safety regulations. In some cases, the unicorn motif is being used as a cover-up for inappropriate content.
This is an issue that needs to be addressed if we want children’s clothing to be safe, comfortable and appropriate for their age and development. In the past, a number of t-shirts and dress designs have been removed from sale following complaints about their content. However, this is happening less and less frequently as retailers are being forced to rethink their collections.
If you’re looking for a cute and colourful outfit for your little girl, this pastel unicorn dress is sure to delight her. Complete with a matching headband, this dress is the perfect addition to her wardrobe. Pair it with a pair of brightly coloured kids shoes and she’ll be ready to play all day!